A personal message from our Chief Executive Officer to every new member of our team.
Heiko Weidhase
Executive Director & Chief Executive Officer — Efficient Group
Welcome to Efficient Group. On behalf of our Board of Directors, our leadership team, and all of our colleagues across South Africa, I am truly delighted to welcome you to our family.
Efficient Group was founded in 2002 with a single, powerful idea: that financial well-being is not a privilege reserved for the few, but a right for every one. Twenty-three years later, we serve more than 90,000 clients across South Africa, manage over R302 billion in assets, and employ more than 450 dedicated professionals. None of this would be possible without our people — and that now includes you.
What makes Efficient special is not only what we do, but how we do it. We call it the Efficient Way: partnering with clients to understand their unique ambitions, orchestrating the right financial solutions with precision and care, and delivering value that truly changes lives. We do not simply sell products — we build lasting relationships grounded in trust, integrity, and expertise.
As you begin your journey with us, I encourage you to embrace our values of Integrity, Respect, Accountability, Professionalism, and Excellence in everything you do. These are not just words on a wall — they are the standards we hold ourselves to every single day, in every interaction with every client and colleague.
This induction programme has been designed to give you a strong foundation — our story, our vision, our services, and our culture. Take your time with it. Ask questions. Get curious. And know that the entire Efficient Group is behind you as you grow.
Together, we will continue to make financial well-being a reality for every one in South Africa.
Heiko Weidhase
CEO, Efficient Group | Diploma in Business Management